Facebook video views statistics As many as 62% of users report being more interested in a product after seeing it in a Facebook video. These metrics include: Learn more about how to view insights on your Facebook Reels. 62% of viewers watch YouTube videos until the end (Source: Google Ads). 8x more visibility on Facebook, and 90% more visibility compared to a post with an Carousel Ads. Videos statistics of Facebook reveal that native Facebook videos do really well but videos But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. Videos with numbers in titles are likely to receive more views. Read Facebook marketing success stories about building awareness with video views. Today, technology has changed and now Facebook video views statistics is talking for itself. The video was “iQIYI: iQIYI” by Double World. Check out our site for more helpful business stats and trends! Available metrics and best practices. 13. In this guide, we apprise you of how to see views on Facebook videos. 90% and 1. Promote Your Local Business. Daily video views on a page-level broken down by all variants of page-uploaded and page-hosted variants. It now sees 8 billion average daily video views from 500 million users. accu-stats. Minutes watched: The total number of minutes viewers watched your video. 8 Facebook Insights statistics to consider no matter what and how to analyze them step-by-step 1. Peak Concurrent Viewers is the highest number of concurrent viewers watching the video while it was live, and this is a metric we’ve heard that Page owners want to see. Here is the Complete Guide to Facebook Video Ads Statistics - Campaign results benchmark, Utilization by age, Rising CPM and CPC rates. Facebook video viewership is growing by leaps and bounds. com) Exclusive: Facebook’s first-ever paid movie premiere (axios. 06%. Retarget Facebook Video Viewers. Facebook provides metrics like minutes viewed, video views, and average watch time, which can provide great insights into which videos generated the most Stack Overflow for Teams Where developers & technologists share private knowledge with coworkers; Advertising & Talent Reach devs & technologists worldwide about your product, service or employer brand; OverflowAI GenAI features for Teams; OverflowAPI Train & fine-tune LLMs; Labs The future of collective knowledge sharing; About the company See insights and metrics on the Facebook videos you upload, post, share or crosspost from the Performance section in Meta Business Suite. instagram. Factors Affecting Earnings from Facebook Views. Facebook Live was fully rolled out for everybody to use in 2016. Surveys show that Facebook has launched 3600 Video as well as Facebook live video. com - The only way to watch pool. Stream Health tab now includes time series views of key health metrics. Scroll down to see functional tabs such as Insights and Stream metrics. The answer to “How much does Facebook pay for views?” depends on several factors. Duration metrics show how long people engage with a video, while milestone metrics show what parts of the video people got to. View duration: The average length of video playbacks. And a whopping 74% of Facebook In-Stream non-skippable video ads are viewed all the way through. Set Up a Facebook Page. The original 11 ad objectives in Meta Ads Manager have been simplified into 6 to better align with your business goals. 33% of all online activity is video consumption. Then click the Your Videos tab to see the videos you've uploaded, then click on a video to see the number of views. Also, the discussions and interactions closely tied to the feature of Facebook Live videos are the leading cause for the growing number of Basic Statistic Leading Facebook video publishers worldwide 2019, by views Premium Statistic Global Facebook pages fan engagement rate 2023, by type of post Click on Video Average Watch Time on the menu to the right of the video. You can see the average 3, 15, and 60-second views. Mobile users generate maximum Facebook video views almost by 65%. It was the first ever social media that took over Orkut over the past years. Quick Tips. Based on data taken from 2020, there were several Facebook video pages that were leading the pack on engagement numbers alone. Use insights to understand video performance. Facebook may not entirely focus on video content, but the video viewership on the site outperforms a lot of streaming platforms. Video has been a hot topic for Facebook. In Q4 2021 it was $32,64 billion. Permissions. 7. Reels accounted for 3. It highlights that native, live, and embedded videos drive the most engagement from users. 45 hours monthly on the platform in 2023, making it the fifth most engaging social media app. PS: Calculated based on video views, TikTok’s engagement rate records an average of 4. Flipping the sound on may indicate a higher level of interest in the content being watched. The fastest viral YouTube video gained 400 million views in the first 24 hours. Facebook also offers more metrics such as the total number of video views, total number of 10-second views, and the most viewed videos on your Page. That’s up from just 4 billion video views per day in April. But engagement goes beyond views. Facebook is the 2nd most popular video platform after Google (and YouTube). 36) Captions on Facebook video ads increase video view time by an average of 12% (Facebook, 2016). 9 minutes daily or 15. e. Influencer videos accounted for 60% of all US Facebook views between January and As of 2023, the Facebook videos are being shared more than 478%. The metric should have reflected the total time spent watching a video divided by the total number of people who played the video. Based The best-performing videos are up to 15 seconds long. ; 96% of people have The Facebook Live video view count climbed to 2 billion viewers in 2018. Facebook video innovation facts and statistics. View All Goals. An average Facebook user in the United States spent 30. Violeta Morales from Gray Group International and Paul Fairbrother from AdEspresso suggest using this Discover case studies on how certain businesses used Facebook advertising to increase video views. Business Types. I'm looking though the video_insights documentation and I can't find a reference to this 'Peak Live Viewers' metric. ; The average video engagement rate is 8% higher for videos under 3 minutes (Source: YouTube Analytics). If you're interested in this metric, go to your Facebook profile using a computer and click Videos. Facebook is doing whatever it can to innovate its video technology and user experience. 27 Sec (Source: Facebook. ; For the full year 2022, Facebook ad impressions increased by 18% year-over-year and the average price per ad decreased by 16% year-over-year. According to a study by Wibbitz, 93% of marketers say they’ve landed a new Creators will now have a single distribution metric for all content types that’s calculated the same way across Facebook and Instagram. Lifetime paid views up to 95% (Total count) The number of times that your video was viewed for at least 95% of the entire video duration when your video post was served to them using Average reach for a native Facebook video: 16. “Creators will now have a single distribution metric for all content types that’s calculated the same way across Facebook and Instagram. Facebook videos with captions also work well – they are able to boost viewing time by 12%. These factors include ad impressions, clicks, engagement metrics such as video views, shares, and comments. It’s also advisable to leverage Facebook’s audience creation feature to retarget viewers based on their engagement with your videos. Of course, these averages are going to vary a lot depending on the industry. Average number of videos published per page (Q1 2017): 24; #1: View Facebook Video Insights in Creator Studio. On Facebook, approximately 500 million This statistic focuses on three different types of video content in the top 10,000 Facebook video posts. For example, you can access a 10-sec VVR, 30-sec VVR and 95% VVR. By the close of 2015, that figure had grown to over eight billion. ” The intention of the social network is to make it easier for users to access videos without having to turn on the sound. 7 minutes daily. As video marketing continues to gain popularity, it’s important to be aware of how video performs on Facebook. 1 Facebook Video – Key Stats. To upload a custom thumbnail on a Business Page, upload your video, then click Edit Video under the Between June 2021 and June 2021, Instagram Reels videos presented a higher view rate than general videos on the platform, with an average of 2. ; Vertical videos also have 13. (Facebook admits it screwed up, but denies that it On the Post Performance tab, you’ll see detailed analytics for each of the posts on your Facebook Page (excluding Reels). For example, a 3-second view indicates that a user watched a video for at least 3 seconds, while a 10-second Roughly 85% of Facebook video views happen with the sound turned off, It’s also a terrific way to present complex or unsexy stats, product details, and other information in a more vibrant way. Only 30% of videos views with the sound off lasted at least 10 seconds. You can also view insights on your audience’s engagement with specific posts, stories, reels and live videos. Facebook has over 10 million advertisers. Industry report Overview of Facebook live Statistics, Usage And Facts (2020 Report)1 Facebook live Statistics, Usage And Facts (2020 Report)2 Key Stats3 About Facebook Live:4 Comparison with other formats:5 Usage by individuals:6 Live broadcasting effects:7 Response to the video:8 Facebook Live video share status:9 Popularity among businesses:10 Different types of Last year saw exceptional growth for video on Facebook. . During a single (B) Facebook video marketing statistics. ; 1. (TechCrunch) You can see the number of views on a public video while using Facebook. 73. Facebook Video Pages Leading by Engagement. During a single instance of a video playing, Facebook will count video views separately and exclude any time spent replaying the video. YouTube Engagement and Retention Stats. At the end of 2014 the site hosted approximately one billion video views per day. Video retention: A measure of how many people made it to each point in your video. day, week, days_28. 8 of The number of people who viewed your video for at least 95% of the entire video duration when your video post was served to them without using Facebook Ads. “85 % videos on Facebook are watched with sound off. (Mediakix) Facebook is generating over 3000 years’ worth of watch time every day at just 3 seconds per view. Square format reigns supreme in Facebook’s Video marketing statistics: the consumer side. onsite_conversion. If applicable, insights and The outrage centers on Facebook’s alleged deception of advertisers about a particular statistic having to do with video viewership. The view-through rate is different from audience retention, and it can be worked out by dividing viewers that are unique with people reach. Any valid access token can be used for publicly available metrics (currently page_fans_country or page_storytellers_by_country). More than 2 billion people watch videos on Facebook each month. For one thing, it will determine Facebook’s approach to delivering your video ads (i. Video Views at the post level can be summed to get total video views at the profile level. Image posts generated the most engagement, with a 0. Facebook video statistics When it comes to measuring the success of your video marketing efforts, it's not just about views and likes. Monitor viewer behavior anywhere your videos are embedded from one, central dashboard. 50% of time spent on Facebook is spent on video. Duration metrics show the length of time (or duration) that a video has been played. These metrics provide more detailed insights into how users are engaging with videos on the platform. More Tools. Facebook Video View Rate. Knowing these Facebook video marketing statistics gives you that edge in growing your business. 54. Video completion percentage: The number of times the video has been watched in full, as a percentage of viewers. 1% interaction rate, while link posts had the lowest, at 0. Okay, so, on average, those of you who are having this problem, you have 2,925 Daily Facebook video views exceed 4 billion. The Facebook Live video format receives the highest number of comments compared to other post formats on Facebook. This metric is calculated as the total amount spent , divided by 92% of profiles posted a Facebook video. Step 1: Open Instagram on your phone or go to Instagram. Content includes videos, posts, stories and ads. General Facebook Video Consumption Statistics . A staggering 90% of Facebook pages have now integrated native Facebook video content into their strategy. It follows YouTube’s lead at 90% approval from business owners. 90% of Twitter video views come from mobile devices – take this figure into account if you want to reach more Twitter users with video marketing. 55. As per Think with Google, 60% of viewers prefer Someone who viewed your video on a post you boosted. Description. What they found is that 92% of the analyzed profiles have posted a Facebook native When creating Facebook video content for a mobile platform, it's important to remember that square Facebook videos get, on average, 35% more views than landscape videos. Step 2: Tap Professional dashboard. In the case of an ad format with multiple videos, such as a carousel ad, video plays are counted separately for each video shown. Grow If you compare vertical videos with square ones, engagement is 4 times better on Facebook and 2. In other words, the data on your Facebook page can be found in Facebook Insights. U. 5 times more likely to watch video daily on a Viewstats gives you the power of in depth YouTube Channel Statistics. ; The ad revenue in 2020 is expected to grow by only 5. But for one, the reported errors don't relate to overall video viewing Video Marketing Statistics for Social Media. Large Business Stack Overflow for Teams Where developers & technologists share private knowledge with coworkers; Advertising & Talent Reach devs & technologists worldwide about your product, service or employer brand; OverflowAI GenAI features for Teams; OverflowAPI Train & fine-tune LLMs; Labs The future of collective knowledge sharing; About the company Indicates whether a person was logged into Facebook, for example, page_tab_views_login_top. Visit https://www. , types of users, times of day Facebook Live Trends Statistics. 17. An average of more than 8 billion daily video views including live is racked up by Facebook users. You can use account insights to learn more about your Instagram account’s followers and performance. So remember that short videos work well for this social network. What affects View the daily facebook analytics, track progress charts, view future predictions, facebook top charts, facebook influencers, & more! The public statistical data is sourced from Facebook, but the presentation is not controlled by them. 14,651 likes · 48 talking about this. Video ads. And delve into: how Facebook counts video views; possible reasons why your Facebook Live stats show that the live video reached more people at 12,929 versus 6,729 for organic video posts. Here’s a look at video marketing statistics for social media. Indicates whether a person is logged out of Facebook, for example page_views_logout. Select Customize Metrics next to the date picker to change which metrics are displayed here: If you're on an Enterprise plan, you can 24. 02:03 Facebook Advertising Statistics. To find out how video delivers value for brands, Nielsen analyzed data from 173 of their BrandEffect studies that included digital video ads on Facebook. TikTok holds the first spot with 53. Social media industry benchmarks for TikTok As new platforms or features arise from year to year, from an engagement rate perspective, the social media landscape gets hit by a series of changes. 3% of Facebook ad impressions during the Cyber Five Facebook video statistics. How to view Facebook Reels insights. To see the number of views on a reel, use the Facebook app for Android and iPhone. 1 Each study used a test-and-control design to measure the video’s impact on three ad campaign metrics: ad recall, brand awareness, and purchase consideration. 35) Video of a live event increases brand favorability by 63% (Twitter, 2016). Facebook video statistics show that the platform is a leader in video advertising, even competing with YouTube and TV. Therefore, the likelihood that someone will want to watch a random video a few minutes long is very low. 8 minutes, while YouTube comes second with 48. It’s hard to escape the influence that social media has on the world, harder yet to ignore how video has played its part in charging social media. 9 minutes per day on Facebook. That’s why they’ve rolled out a lot of features to make it more native, immersive, and easier to track. After all, Facebook has the most users among all social media websites, lending to the over 1 billion monthly users of Facebook Watch. Top 6 Facebook Video Stats (Editor’s Pick) Influencer videos accounted for 60% of all US Facebook views between January and July 2022. Accounts with over 100,000 followers on Facebook have 71% of video content The video views objective was designed to help you create campaigns that increase plays of your video ads. Social video gets shared 1200% more than text and images combined. Don't be surprised to see a drop-off at the beginning, this often Depended on this Facebook video views statistics, social networks encourage videos with their new features. That’s astonishingly close to Facebook’s “85% of video is watched without sound” statistic. 1. We’re adding a new Views metric so you can better understand how your content is performing. View percentage: You can see the number of views on a public video while using Facebook. If you notice trends or specific times when viewers start to drop, experiment in future videos to see how you can get them to stay. ; Around 500 million people watch Facebook videos every day. See the ad specifications for the Facebook Business Explore Video ad format, Video Views ad objective. S. Juan Jaramillo. ; Carousel ads is not supported for Facebook Stories. General Facebook video statistics. You can check this information in the “Page Insights” section under “Videos”. This report shares data on views and viewers of content in Feed, including recommended content, seen in the United States between 2024-07-01 and 2024-09-30 (referred to as “Q3 2024” in this report). Facebook is the most popular social network in the world with almost three billion monthly active users. The number of times your content was played or displayed. While there's still some debate about what qualifies as a video view (3 sec vs. Facebook Live video can be an effective tool for growing your audience and creating a loyal following but you need to know if it's helping you reach your goals specifically. The Video View Rate (VVR) is the best metric to answer the question: “how engaging are the videos?”. That’s double the total human population on Earth Facebook Insights is an endless database of information that you can use to the benefit of your business. Highlights. 180 million businesses use Facebook’s Video campaigns on LinkedIn have 50% view rates. 3 Research shows that videos over 15 seconds have a higher abandonment rate. 3-second video views: The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, within the selected time range. 53. Through speaking to you guys, I actually came up with a few interesting statistics so I wanna share those with you guys now. 81. Go beyond just view-count to learn how people are watching and when they're dropping off, then apply all your learnings to improve future content. 20. Interested developers can obtain and analyze the following Reels performance metrics for a Facebook Page: plays, post reach, average minutes viewed, number of reactions, comments and shares, and minutes viewed. 8 billion monthly active users, Facebook continues to be the cornerstone of social media engagement. In Facebook Insights you can track general data from your page of followers to concise data for each publication or video views. Viewers can decide if they should watch a video from the thumbnail alone. Moreover, a 4-billion daily figure is impressive enough by itself! The Get Insights using the Facebook Video API from Meta guide shows you how to get insights for a video that has been published on a Facebook Page. Сonveniently, huh? Once you’ve initiated your live stream under Post details, scroll up to view a larger stream preview and see key metrics. General Facebook Video Statistics 1. 37. ; Videos with custom thumbnails get 30% more clicks (Source: Think with Google). So is the 'Peak Live Viewers' number available though the Graph API? If so how? Facebook videos get more than 8 billion video views every day. That’s probably a conservative Facebook video posts have an average engagement rate of 6. 5K views. 4 billion in 2020. The first stats show how long your video content has been viewed over a selected period, with the window completely customizable from 2-Second Continuous Video Views: Facebook will deliver your video to users who are likely to watch for at least two continuous seconds. 6. Facebook Reels receive more than three times the median views compared to other video content on the site. ( Facebook is the most used platform for social marketers. During a single Facebook video statistics. Facebook wants its pay-per-view model to expand across sports (cnbc. Quintly analyzed 187,000 Facebook profiles and 7. The problem, however, is that most marketers do not fully understand what stats are available, what they mean and where they can be found. 1-Minute Video Views The number of times a video was played for at least 1 minute, excluding time spent replaying the video. Facebook video engagement statistics With a user base of over 2. (Facebook) In 2017, 1 out of every 5 Facebook videos was a live broadcast. Tweet — 6. Facebook video statistics claim that the average view-through rate on See insights and metrics on the Facebook videos you upload, post, share or crosspost from the Performance section in Meta Business Suite. You can view who viewed your video on Facebook depending on where it is posted. 10. ; On average, Facebook videos are viewed eight billion times a day. Video View Premium Statistic Digital video ad views in the U. To begin our study, we selected over 850 English-language-only video ads that were The Turkish presidency holds the record for most live views on a Facebook video. Views: The number of people who have watched your video. Mobile video ad spend is expected to reach $51. Check your Audience Retention to understand where in the video your audience drops off. Small Business. Moreover, publishers will be able to compare and contrast demographics for a specific video with typical video viewers on that Page. com) Livestream Shopping Benchmark Report 2022 (influencermarketinghub. and tell our story with useful tools like video and carousel ads. Add to Chrome - It's Free. From within the creator studio I can look at performance details for my video. Our research found that when feed-based mobile video ads play loudly when people aren’t expecting it, 80% react negatively, both toward the platform and the advertiser. Facebook views. Interactive, Audience Insights allows you to get consumer insights and trends on particular topics. It remains the property of the Instagram API with Facebook Login; Access Tokens. In a single day, the two new titans in online video receive more than 15 billion views across their networks. Find the most interesting moment in your video, then take a screenshot and use a photo-editing software to add interesting graphics, arrows, and more to grab viewers’ attention. 03%. On an everyday basis, Facebook videos will be viewed more than 4 billion times in 2023. You can find the correlating Half a billion individuals engage with video content on Facebook on a daily basis, marking a significant 500 million viewers. Learn about your Facebook audience with the Audience Insights tool. _logout. com on your desktop browser and navigate to your business account. vs. It’s also possible to customize the timeframe or adjust the breakdown of the video views. Videos posted on stories can show views, even after they expire. Video Ads. As a result, marketers and search engine optimisers have had to adapt their strategies to accommodate this new format. com. A staggering 90% of Facebook pages have now integrated native Facebook video content into their Each month we publish the average Facebook Video View Rate benchmark based on the hundreds of thousands of Facebook posts from all around the world indexed by Social Status. This post will focus on organic video distribution, but you can go here to learn more about paid video distribution. d s o o r n p t e S 0 c m i l u g t 4 6 2 m i i h f m 1 t c 8 8 9 u 1 2 6 h 2 9 2 5 9 t f 4 6 9 l u m 9 m u t 4 m 8 8 1 · When looking at your video view metrics, be careful; what counts as a view on YouTube isn’t the same as what counts as one on Facebook, Instagram or TikTok. New. The best video length for Facebook is up to 15 seconds. Mobile-first Facebook video statistics claim that the average view-through rate on Facebook is between 0. read on for advice that can help you understand and optimize for Facebook's video Traffic Sources. Update 4/27/16: In response to feedback from video publishers, today we’re replacing the Live Broadcast Audience metric with a new metric: Peak Concurrent Viewers. For the best Facebook video carousel ads, In mobile-feed environments, people prefer having the choice to opt in to sound. On average, a Facebook user clicks on 8 ads each month. Unique viewers: The number of individuals who watched your video: Average watch time: The average time viewers spent watching your video Video in a Fan Page is treated as a POST, you can check the following link for the documentation. The platform boasts impressive statistics in terms of video On This Page. All data and statistics in this Video plays can occur either when a video starts to play automatically or when someone clicks to play the video. People are 1. There you go–75 Facebook Ads statistics for benchmarking results in 2022. Even though other sources claim over 8 billion average daily video views on the platform, we prefer to believe the slightly more conservative figure from the company itself. Video Types. Click on Stream metrics, which can help you anticipate and react to any issues with your stream. VP of Marketing, Skulpt. In addition, the company’s statistics show that video posts have a 135% higher organic reach than ordinary photographs or images. According to Facebook video statistics, its average view-through rate is between 0. graph. Tweet There are two ways to measure your video ads: duration and milestone metrics. 1 According to the latest available data, daily Facebook video views are 8 billion. From that point, users immediately began flooding the platform with videos of all varieties. Ads Manager. Facebook and Snapchat generate 15+ billion daily video views. facebook. 5 times better on Twitter. (TechCrunch) The performance section of this page will show you key Facebook metrics for videos you’ve recently shared, with this split into two primary trackable stats: total minutes viewed and a number of 3-second views. Every week, people spend 18 hours watching videos online. People watch an average of 16 hours of online video per week, which is a 52% increase in the last two years. Learn technical requirements, design recommendations and see an ad example. Replays of a video, such as when someone pauses a video and starts to play it again, aren't counted. Pro Tools. Users’ attention is hard to attract and even harder to retain. In recent years, vertical video has become increasingly popular and prevalent across social media platforms, changing the way we consume video content online. Surprisingly, 85 percent of users watch videos with the sound off; however, most people are watching on the go, with 65 And the following visual content marketing statistics should help you recognize why video is about to become king 14. 90%, and 1. You’ll notice that an additional breakdown of these stats is available for 10-sec and 3-sec views — you can now see a comparison of how many are watching your video for these time spans with the sound on Track video performance. The API is designed to return these values for each individual video over the lifetime of the content. YouTube. ; Facebook ad revenue in Q4 2022 decreased and it was $32. See how many times a reel or video has been viewed# From your Feed, click Video on the left. 34) 82% of Lifestream’s survey respondents prefer live video from a brand to social posts (Livestream, 2016). 7% of the total audience; Total number of video views (Q1 2017): 700 million; Facebook Video Views Statistics. The second place video, “Facebook: Paramount Pictures” by Rings Prank, only hit half that, See the definition and get more information about 1-minute video views. users spend an average of 30. Half a billion individuals engage with video content on Facebook on a daily basis, marking a significant 500 million viewers. The new metric – called Views – tells you the number of times a reel or video was played or the number of times photo or text posts were on screen, and aligns with Instagram’s recently updated metrics. Since the launch of Facebook Live in 2016, there have been a few remarkable trends. 3 Advertisers should take this into account when creating video ads, making sure their stories don’t require sound to You can see how many people watched the video. ; Live videos get six times more engagement than prerecorded ones. 27. 9% due to the pandemic. As of July 2022, the largest bulk of Facebook video views in the United States was continued for approximately 60 percent by influencer-published videos. #18. Facebook gets over 8 billion video views per day. This is a different experience from most pre or mid-roll ads on other platforms, where people are not able to pause or rewatch parts of a video ad. This metric is calculated as the total amount spent , divided by When the new metrics roll out over the coming weeks, you will also see information like video views, unique video views, the average duration of the video view and audience retention. Join our group to get free views on your Facebook videos. 20 hours ago · 8. Ad Performance Anicet Sognigbe. online ad revenue 2023, by format That breakdowns to 500 million viewers, sitting and watching 100 million hours of Facebook video content. Get started Advertise. Cost per 2-second continuous video play : The average cost for each 2-second continuous video play. Create a carousel ad two ways: Create an ad and unpublished page post in one call: ad creative API. #2 Facebook generates 8 billion video views on average per day (Source: Social Media Today) #3 YouTube reports mobile video consumption rises 100% every year (Source: Hubspot ) Social Status does provide other video view durations such as 10-second video views, 30-second video views and 95% video views. Delving in further, the latest Facebook video See more Facebook videos generate at least 8 billion views every day. (Above all, we encourage you to examine your Creator Studio insights and Facebook knew about inaccuracies in the video viewership metrics that it provided to advertisers and brands for more than a year, according to documents filed as part of a potential class action Facebook video statistics 36. Facebook Live video statistics show that live videos get 28,239 comments on All kinds of publishers post video on Facebook to engage, inform, and entertain people. If you’re curious and would like to know how Facebook is pivoting its video strategy, you’ll find this section interesting. Get more creative real-estate in Feed and drive people to your website or mobile app to convert. 18. Average Facebook video engagement: 0. We offer metrics such as 3-Second Video Views and 10-Second Video Views, and these metrics previously included the seconds people might rewind or rewatch a video when they see it in News Feed. Facebook Login for Business. Business Login for Instagram. Does rewatching a Facebook video count as a view? To avoid skewing the data, Facebook only Most 2-second continuous video views have at least 50% of the video pixels in view. 07%, scoring a YOY decrease of 20%. According to Facebook, 50% of time spent on Facebook or Instagram is spent watching video content. Data comes from our Profile Analytics tool which enables performance tracking of Facebook Pages. Tweet. (Social Hospitality, 2019) The Facebook Live videos also gained more views at 5,395 three-second views. The total number of daily Facebook Live video views is 64 billion. Search any creator, compare performance, see growth trajectories, and much more! Top Lists. Let‘s wrap up with some all-encompassing Facebook video viewership stats relevant to live strategy. Our use of the name Facebook is for context, not claiming any ownership. This is the first in a series of posts that will act as a resource to help you master Facebook Insights. Here are some Facebook Live statistics to help you remember or keep you informed. (Blogging X) About 78% of marketers are taking advantage of this enormous number and using Facebook Live. Step 3: Here, you can access a summary that shows how your account and content performed in the past seven days, 14 days, month or a custom range up to 90 days. Instagram User access token; Facebook User access token; Host URL. Permissions: instagram_business_basic; instagram_business_manage_insights; instagram_basic; instagram_manage_insights Facebook video analytics. com) However, square 1: And engagement is much higher on 1 format videos: There were over 2 billion views on Facebook Live Videos in the first 2 years after it was rolled out. Looking at your insights data will help you optimize From the initial impression to a complete view, we’ve seen that every moment of video drives value. Engagement: The number of likes, comments, and shares your video has received. 2 On Facebook, the popularity of videos is equally stunning as on youtube. For a view to count, the video has to be played for at least 3 seconds. (Sprout Social) 81% of businesses prefer to use Facebook for their Facebook video views can be further broken down into different types, such as 3-second views, 10-second views, and average watch time. On the other hand, 83% of video views with sound on lasted for at least 10 seconds. Stories offer a chance for brands to connect and interact with their audience. And with over 100 million hours of video being consumed on Facebook every day 3, To answer the above questions, we looked at video ads in Facebook News Feed. 74. Today, the Watch tab allows users to view and engage with focused video content. ; Call-to-action end screens increase engagement by 25% Accu-Stats Video Productions. It’s useful to know that each of these metrics have an associated VVR too. All the same functionality is available through additional An impressive 100 million hours of video content is absorbed by Facebook users daily. Facebook Reels Statistics. Today, we will focus Facebook Live Viewers 14. 19. 17 billion. 4 Facebook is the most popular platform for watching video ads, with 47% of users 3-Second Video Views The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. Build Brand Awareness. As of November 2023, the average fan engagement with Facebook page posts was 0. 5 billion annually by 2025, up from $16. Learn You can use the video format in Facebook Business Explore to show off your product, service or brand in new ways. It’s important that you think carefully about this decision—for two reasons. Over the past few years, Facebook has expanded its suite of video options. Over 4 billion video views happen on Facebook every day. Goals. Facebook records more than 8 billion video views per day (TechCrunch, 2015) 18. Overall vision of statistics Find the latest statistics and facts on Facebook. Starting October 2024, we’re making some changes to video insights metrics in Meta Business Suite and Professional dashboard. Create an unpublished Page post then create an ad creative using the post (not available for video carousel). Once of the metrics that I can see from here is 'Peak Live Viewers`. 75. During a single instance of a video playing, we'll exclude any time spent replaying the video. According to WorldStream, 33. 2020-2023, by device Basic Statistic Breakdown of U. The stats below relate to Facebook video in See the definition and get more information about Facebook views for advertising on Meta technologies. 01%. Metric. These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook. Here now are some facts and statistics about Facebook’s video innovations. purchase: On-Facebook Purchases outbound_click: Outbound Clicks photo_view: Page Photo Views post: Post Shares post_reaction: Post Reactions rsvp: Event Responses video_view: 3-Second Video Views contact_total: Contacts contact_website: Website Contacts contact_mobile_app: Mobile App Contacts contact_offline: Offline Contacts 6. 33%. 54 percent view rate. This means that, beyond the views, clicks, and Insights Category. ; Social video generates 1200% more shares than text and image content combined. ; Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Find the demographic data in the new 'Audience and Engagement' card in Video Insights; this will be available for all Most 2-second continuous video views have at least 50% of the video pixels in view. 3% engagement rate for branded videos on Facebook. Views streamlines the Questions have been raised about the actual viability of video content following revelations of problems with Facebook's video usage metrics, which some have claimed indicate that the prominence of video is not as significant as The Social Network might want us to believe. 3% Our curated list of current and relevant statistics, facts, and trends will help you understand why Facebook video is Meta’s golden egg. 13% organic and a 6. But it didn’t – it reflected the total time spent watching a video divided by only the number of “views” of a video (that is, when the video was watched for three or more seconds). Under Highlights, you can select 3 metrics to highlight, aggregated across all posts for the date range selected. com) 5. Here are some five factors that can impact your earnings: 1. 4. 13% Organic Reach and 6. 30 secs?), the overall trajectory of Facebook video consumption his Facebook Live Statistics: Facebook today is one of the most used social media networking sites in the world. 85% of Facebook users watch videos with the sound off. 39% of video marketers justify their ROI through the lens of enhanced brand awareness. Log In Sign Up. Search any YouTube Easily view video and channel analytics while browsing YouTube. or watching 97% of a shorter video. 85% of Marketers Consider Short-form Videos the Most Effective Video Content Format. In the year 2020, 15% of all content on Facebook was video content (Social Insider) 19. About the video views objective in Meta Ads Manager. Login Type. Facebook gets over 8 billion average daily video views. Chipata High Court Jails Albino Killer for Life. The statistics in the following section will focus on numbers that are a little less well-known, yet equally if not more important than Facebook video stats as a whole. In this example below, Zivelo uses the power of animation to explain BIG ideas . 5 million posts from January to July 2017. ‘Chewbacca Facebook Video Statistics. 10 sec. In fact, Reels see about 200 billion views on a daily basis across the Facebook Of which, a fundamental piece is the number of Facebook video views. 86% of companies use Facebook for video marketing.
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